'Meug' is a Dutch word, which is best translated in English as 'urge', in the same manner someone could feel the urge to have his dinner or a nice song on the radio, a fine piece of art, something of taste and beauty.

The meaning of the word 'meug' should be a reflection of our strategy to work on projects we like.

We want to put some honnest passion in our concepts and this will only happen if we feel some ‘meug’ to work on it.

Wico Vos,
creative director, Meug Design, October 2010